Google Analytics shows five hundred numbers; owners need five. The rest is for specialists — these are for decisions.
The five
1. Visitors over time: trend, not total — is the line rising quarter over quarter? 2. Where they come from: Google, social, direct, maps — which channel actually delivers; it’s where your next crown belongs. 3. Top pages: what people really read (the answer surprises every owner — often a page you forgot). 4. Conversions: bookings, calls, orders — the only number that pays rent; if you track nothing else, track this. 5. Mobile share: usually 60–80% — now open your own site on a phone and judge accordingly.
Fifteen minutes monthly
Same five numbers, same coffee, once a month. Watching daily breeds noise-anxiety; never watching breeds expensive myths (“everyone finds us on Instagram” — the data usually disagrees). The five numbers correct the story your gut invented.
We set up clean dashboards — five numbers, no maze — with our marketing service. Ask for the owner’s view of your data; myths die in one meeting.
Frequently Asked Questions
Visitor trend, traffic sources, top pages, conversions and mobile share — five numbers, monthly.
The action that pays — booking, call, order — and the only metric that matters if you track just one.
Monthly — daily breeds noise-anxiety, never breeds expensive myths.
They show which channel actually delivers customers — and where your next marketing crown belongs.
If 70% visit by phone, your site's phone experience is your real site — judge it there.
Yes — the cost is setup discipline: clean goals and honest tracking, once.
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