Prague’s best plumbers are booked through neighbors’ recommendations — and losing every customer who doesn’t have that neighbor. When a pipe bursts at 21:00, the search is “instalatér Praha 6”, and the tradesman with a working page gets the call. The one with a dead Facebook profile doesn’t exist.

Emergency search is phone-first design

The visitor is standing in water. The number, tap-to-call, on the first screen; service area stated (“Prague 4, 5, 6 — within the hour”); “available now/tomorrow” honesty. Every scroll between panic and phone number loses jobs.

Trust, fast

Tradesmen face a trust deficit — horror stories precede you. The counterweights: real photos of you and your van (not stock wrenches), IČO visible, years and specializations plain, and Google reviews embedded live. “Fair price” claims say nothing; “hourly rate from X, quoted before work starts” says everything.

Photos of work, not equipment

Before-after pairs of actual jobs — the sagging bathroom, the finished one — build more confidence than any certification wall. Customers can’t judge pipe quality; they can judge tidiness, and they extrapolate.

The compounding advantage

Most Prague trades still have no real website — which means local search is winnable cheaply, and each review compounds where competitors aren’t playing. A basic professional site pays for itself in a job or two. We build tradesman sites lean and phone-first — the page works while you’re under a sink.

Frequently Asked Questions