Logo prices span two orders of magnitude, and the difference isn’t vanity — it’s what’s included. The honest tiers:
The three real tiers
Marketplace (€50–150): a mark, fast, from a template mindset. Fine for testing an idea; risky for trademark originality. Studio logo (€300–800): research, concepts, revisions, correct files for print and screen. The small-business sweet spot. Identity system (€1,000+): the logo plus everything around it — colors, typography, usage rules — so every future touchpoint matches. Worth it when brand consistency starts making you money.
What decides your tier
Stage, not ego. A new café needs the studio tier; a company printing vehicles, signage and packaging needs the system before mistakes multiply across surfaces. What you’re paying for at every level: originality you can own, files that work everywhere, and decisions you won’t redo in a year.
Logo and identity work is part of our branding services — tell us your stage and we’ll quote the tier that fits, not the biggest one.
Frequently Asked Questions
The €300–800 studio tier — research, concepts, revisions and correct files — fits most Prague small businesses.
For testing an idea, yes; originality and trademark safety are the risks you accept at that price.
The logo plus colors, typography and usage rules — so every future material matches without new decisions.
Vector sources plus print and screen exports — if you only received a JPG, you don't have a logo yet.
When your brand appears on many surfaces — vehicles, packaging, signage — and inconsistency starts costing.
Consistency and professionalism do — the logo is the anchor that makes everything else match.
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