Somebody standing on a Prague street typing “lunch near me” will eat within the hour. Local search is the highest-intent traffic that exists — and most Prague businesses are invisible in it for fixable reasons.

The map pack is the new first page

For local searches, Google shows three businesses on a map before any website link. Ranking there depends on three things: relevance (does your profile say what you do), distance, and prominence (reviews, mentions, activity). You can’t move your shop — but the other two are yours to win.

Fix your Google Business Profile first

• Every field filled, in Czech and English — categories, services, attributes.
• Real photos, updated; profiles with fresh photos get dramatically more direction requests.
• Opening hours that are actually true, including holidays. Nothing kills trust like arriving at a closed door.

Reviews: volume, recency, replies

Ask at the moment of satisfaction — the QR code on the receipt, the follow-up email. And reply to every review, including the bad ones; you’re writing for the hundred future readers, not the one reviewer.

Your website has a local job too

Google connects your site to your profile. District-level signals matter: an address in the footer, “Prague 6” written where humans and crawlers read it, LocalBusiness structured data, and pages fast enough for a phone on street 5G.

The compounding effect

Local SEO is not a campaign, it’s a habit — a review a week and an updated profile beat a one-time optimization every time. We run this as an ongoing service within our digital marketing work. Ask us for a local visibility check — we’ll show you exactly where you rank today.

Frequently Asked Questions