Websites don’t fail loudly. They fail as quiet leaks: rankings that drift down, visitors who arrive and bounce, customers who call your competitor because your phone number was buried. Here are twelve signs a redesign has become cheaper than the leak — and honestly, three of them don’t need a redesign at all.
The technical five
- Mobile load over 3 seconds. Most Prague searches happen on phones; every extra second sheds visitors.
- Not comfortably usable on a phone. Pinch-zooming to read prices means the site predates your customers’ habits.
- No HTTPS padlock. Browsers literally label you “not secure”.
- Google Search Console errors you’ve never opened. If you don’t know, Google does.
- Content updates require a developer. If changing opening hours takes an email and a wait, the site fights you.
The business five
- Prices from a previous year — or worse, a menu PDF dated 2023.
- The phone rings with questions the site should answer. Every “are you open Monday?” call is a site failure.
- Competitors outrank you for your own service. Search “your service + Prague” and see.
- No way to book or buy online. Customers decide at 23:00; a contact form answered tomorrow is a lost sale tonight.
- You’re embarrassed to put the URL on your business card. You already know.
The two impostors
- “It looks dated” alone isn’t a business case — check the numbers first.
- A single slow page or broken form is a repair, not a rebuild. Beware anyone who quotes a redesign for a fuse change.
Score four or more from the first ten? A redesign likely pays for itself. Start with a website audit — or send us your URL and we’ll run the checklist on your site, free.
Frequently Asked Questions
Count the signs: slow mobile loading, outdated prices, calls asking what the site should answer, competitors outranking you — four or more and a redesign likely pays for itself.
Under three seconds on a phone connection; every extra second sheds visitors before they see anything.
No — check the numbers first; aesthetics without a business case is the classic redesign trap.
A broken form or one slow page is a repair; structural problems in speed, mobile usability or content management justify a rebuild.
When it stops doing its job, not on a calendar — typically every four to six years as habits and devices shift.
Done properly it protects them — redirects, kept URLs and improved speed usually help rankings rather than hurt.
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