The same QR code converts at one table and dies at the next — placement is the whole game. After outfitting restaurants with digital menus, the placement patterns are clear:
What works
Menu codes: standing table tents at eye-line — guests reach for them before the waiter arrives. Angled beats flat (flat stickers photograph the ceiling lights), and one per two seats beats one per table. Review codes: on the receipt or the card with the bill — satisfaction’s peak minute. Wifi codes: at the counter and on the tent’s flip side — asked constantly, answered once.
What dies
Wall posters (nobody stands mid-restaurant pointing a phone at a wall), codes under glossy laminate that mirrors every light, tiny codes in menu corners, and — the classic — codes with no label: a naked square earns suspicion, “Scan for menu · Menu zde” earns scans.
The test that settles it
Sit in each chair at busy-hour lighting and scan. Where it takes two attempts, guests won’t make one. We include placement in every menu setup — printing advice included, laminate warnings free.
Frequently Asked Questions
Standing table tents at eye-line, angled — one per two seats, labeled clearly.
They mirror ceiling lights into the camera — angled tents scan on first try.
On the receipt or with the bill — satisfaction's peak minute, one scan from the review form.
Always — a naked square earns suspicion; 'Scan for menu' in two languages earns scans.
Glossy lamination mirrors light and defeats cameras — matte finishes scan reliably.
Sit in every chair at busy-hour lighting and scan — two attempts for you means zero from guests.
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