Reviews on your site sell — and since the EU’s Omnibus Directive, they also carry obligations most owners never heard of. The rules are manageable; ignoring them is what costs.
What the rules actually require
If you display reviews, you must take reasonable steps to ensure they’re genuine — from actual customers — and say how you check (a sentence near the reviews: “reviews from verified bookings” suffices). Banned outright: fabricated reviews, purchased ones, and publishing only the positive while quietly deleting the negative when you claim to show customer reviews generally.
Can you choose which to feature?
Featuring highlights honestly (“selected reviews”) is different from claiming completeness while filtering. Safe pattern: embed a live feed from Google (unfiltered by nature) plus a curated highlights section labeled as such — persuasion and honesty in one layout.
The practical setup
Live Google embeds, attribution with permission for named quotes, no invented names or stock faces beside real words — the review section we build follows exactly this pattern. Ask us to legalize yours — usually one afternoon, permanently calmer.
Frequently Asked Questions
Yes — with reasonable verification they're genuine, and a line saying how you check.
You can feature highlights labeled as such — claiming to show reviews generally while filtering negatives is banned.
Explicitly, under EU consumer rules — and platforms detect and penalize them independently.
A live Google embed (unfiltered by nature) plus a labeled highlights section — persuasion and compliance together.
For quotes with names or photos on your own site, yes — a short written OK suffices.
'Reviews from verified customers/bookings' near the display — plus actually meaning it.
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