Google lets every business publish posts — offers, updates, events — directly onto its profile, visible at the exact moment someone compares you against neighbors. It’s free ad space at decision-time, and adoption is so low that using it at all is a differentiator.
“But nobody clicks them”
Partly true and entirely beside the point. The post’s job isn’t clicks — it’s signal: a profile with this week’s menu, current offer and fresh photo reads as an open, alive business; the competitor’s last activity in 2024 reads accordingly. Customers absorb it in passing; the algorithm notices the pulse.
What to post, honestly low-effort
The weekly special, the seasonal menu, “we’re open on the holiday”, the new team member, the event. Recycle from Instagram — same photo, plainer text, add the button (Book, Order, Learn more) Google offers. Two minutes weekly; the habit is the whole trick.
We fold profile posts into local marketing routines — ask for the weekly rhythm that runs itself from your existing content.
Frequently Asked Questions
Free updates — offers, news, events — shown directly on your profile in Maps and Search at comparison time.
Modestly — their real job is signaling a live business to customers and algorithm alike.
Weekly — a two-minute recycled Instagram update keeps the pulse visible.
One photo, plain text, and the action button — Book, Order or Learn more.
Activity feeds prominence — the pulse contributes alongside reviews and photos.
Exactly because they don't — low adoption makes basic consistency a visible differentiator.
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