Restaurant websites fail in remarkably consistent ways. After building and auditing dozens in Prague, the same nine mistakes appear again and again — and most cost real covers every night.
The menu mistakes
1. The PDF menu. Slow to load, unreadable on phones, invisible to Google and permanently out of date. A real digital menu fixes all four at once. 2. No prices. Guests assume the worst and book elsewhere. 3. English only, or Czech only. Prague dining is a two-language market; half your menu’s readers are missing.
The first-screen mistakes
4. Hours and address below the fold. Most visits are “are they open, where are they” — answer in the first second. 5. No reservation button. A phone number is not a booking flow at 23:00. 6. An autoplaying video hero that delays everything a hungry visitor came for.
The trust mistakes
7. Photos from another era — or worse, stock food. Guests notice, and real photography is the cheapest trust you can buy. 8. A dead news section last updated two winters ago. Better none than abandoned. 9. No connection to Google. The profile and the site must tell the same story — hours, menu, phone — or Google trusts neither.
Run your own site against this list tonight; each fix is small, and together they change what your quietest weekday looks like. Or send us the URL — we’ll do it for you, honestly.
Frequently Asked Questions
The PDF menu — slow, unreadable on phones, invisible to Google and permanently outdated; a digital menu fixes all four.
Yes — hidden prices make guests assume the worst and book elsewhere.
Hours, address and a reservation action — most visits are checking exactly those three things.
Yes — Prague dining is a two-language market and one language means losing half your readers.
No — guests recognise them instantly, and real photography is the cheapest trust a restaurant can buy.
Open it on a phone as a hungry stranger: can you see hours, menu with prices and a booking action within seconds?
English 
Czech