Your company page has 80 followers; the founder of your competitor has 8,000 and posts twice a week. Guess whose firm gets the inbound leads. In B2B — and in much of Prague’s service economy — the founder’s face outperforms the company logo, structurally and permanently.
Why the person beats the page
LinkedIn’s algorithm favors people over companies, and so do humans: a company post is an ad, a founder post is a colleague talking. The same case study gets multiples of the reach from a personal profile.
What actually works to post
- Work stories: the problem, the decision, the result — specific beats inspirational.
- Numbers with honesty: what a project cost, what surprised you, what failed.
- Local opinion: takes on your industry in Czechia — scarce, and therefore valuable.
What doesn’t: reposted platitudes, engagement-bait polls, and anything a thousand other founders posted the same morning.
The 30-minute weekly routine
One post from real work, ten thoughtful comments on clients’ and peers’ posts, connection requests with one personal line. That’s it. Compounding does the rest — slowly for a quarter, then noticeably.
The photo and the landing
It starts with a professional headshot — the profile is checked before every reply — and ends at your website, which must hold the credibility the profile built. We help founders align both; the profile opens doors, the site closes them.
Frequently Asked Questions
Both the algorithm and humans favor people — the same content gets multiples of the reach from a personal profile.
Specific work stories, honest numbers and local industry opinions — specificity beats inspiration.
Once a week, consistently, plus regular thoughtful comments — rhythm beats bursts.
A quarter of consistency before visible compounding — then inbound starts arriving quietly.
Yes — the profile is checked before every reply, and the photo is read as a proxy for how you work.
On your website — it must hold the credibility the profile built, or the door the profile opened closes there.
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