This is an orientation, not legal advice — have a lawyer confirm your specific setup.
Czech customers know their rights, and Czech inspectors know e-shops. Before your first order, certain pages are not marketing — they’re required equipment.
Obchodní podmínky — terms of sale
Your terms and conditions define the contract: who sells (with IČO), what happens on payment, delivery, and complaint. Copy-pasting a competitor’s terms is common and risky — theirs describe their processes, and courts read what you published, not what you meant.
The 14-day withdrawal right
EU consumer law gives shoppers 14 days to return most goods bought online without giving a reason. Your shop must explain this clearly — hiding it doesn’t remove the right; it extends it and invites penalties. Design the returns page as a service, not a confession: shops that make returns easy see customers buy more confidently.
GDPR and the data you touch
A privacy page that says what you collect and why, plus a cookie consent that actually respects the choice. The banner everyone clicks through is the visible part; honest data handling behind it is the part regulators check.
Complaint handling — reklamace
Czech law structures how complaints about defective goods work. Publish the procedure: where to send, how long you have to respond, what outcomes are possible.
Where design meets law
Checkout must show the total price, including delivery, before the buy button — surprises there are both illegal and conversion killers. When we build e-commerce sites, the legal pages ship as part of the build. Planning a shop? Talk to us first — retrofitting compliance costs more than building it in.
Frequently Asked Questions
Terms of sale (obchodní podmínky), a complaints procedure (reklamace), privacy/GDPR information and clear pricing before checkout.
EU consumer law lets shoppers return most online purchases within 14 days without giving a reason — your shop must explain it clearly.
Common and risky — their terms describe their processes, and courts read what you published, not what you meant.
The total price including delivery — surprises there are both illegal and conversion killers.
Yes — a clear privacy page and a cookie consent that respects the choice are baseline, whatever your size.
No — it is an orientation; have a lawyer confirm your specific setup before launch.

