Few cities have Prague’s mix of audiences. A café in Vinohrady may serve Czech regulars in the morning, expat remote workers at noon and tourists in the afternoon. So which language should the posts be in?

Option 1: Czech first, English below

The full caption in Czech, a shorter English version underneath. Works well when most customers are local. Keep the English to two or three lines so the post doesn’t become a wall of text.

Option 2: Language by content type

Local offers, events and job ads in Czech; visual posts aimed at visitors in English. Clear and simple, but needs a written rule so the team stays consistent.

Option 3: Separate accounts

Only worth it when the audiences truly differ – for example a hotel marketing abroad and a restaurant serving locals. Two accounts mean twice the work.

Option 4: Let the visual speak

Reels with on-screen text in both languages, or posts where the image carries the message and the caption stays short. Often the most efficient choice.

Whatever you choose

• Never rely on raw machine translation – Czech customers notice immediately, and it hurts trust.
• Keep the same tone in both languages; your brand should feel like one personality.
• Reply to comments in the language they were written in.
• Make sure your website matches, so the click lands on a page in the right language.

We write native-quality content in Czech and English as part of our digital marketing service.