“What should we post today?” is the question that kills most business accounts. Answering it every morning is exhausting. Answering it once a month is easy – if you use content pillars.
What content pillars are
Pillars are three to five themes your business returns to again and again. They give the feed a recognisable rhythm and make planning almost mechanical. For a Prague restaurant they might be:
- The food – dishes, seasonal menus, ingredients.
- The people – chef, team, suppliers.
- The place – interior, neighbourhood, events.
- Proof – guest reviews, press, awards.
- Practical – opening hours, booking, offers.
The one-afternoon method
- Pick your pillars and a realistic frequency – three posts a week is plenty for most small businesses.
- Draw a four-week grid and assign one pillar to each slot, so no theme repeats twice in a row.
- For each slot, write one line: the idea, the photo or video needed, and the call to action.
- Mark dates that matter: holidays, events, seasonal changes, launches.
- Batch-produce: one photo session and one writing session cover the whole month.
Leave room for real life
A plan should cover about 70% of your posts. Keep the rest free for news, behind-the-scenes moments and quick reactions – that is where most engagement comes from.
Want a ready-made monthly plan with templates in your brand style? It’s part of our social media management service.
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