Since 28 June 2025, the European Accessibility Act applies across the EU — including the Czech Republic. If your website sells products or services to consumers, accessibility moved from good practice to legal expectation. Here’s the calm version of what that means.
Who is covered
The act targets consumer-facing services including e-commerce. Microenterprises (fewer than 10 people and under €2M turnover) enjoy exemptions for services — but their customers, and Google, still reward accessible sites, and the direction of travel is unmistakable.
What “accessible” concretely means
- Perceivable: text alternatives for images, captions for video, contrast that works for low vision.
- Operable: everything usable by keyboard alone; nothing that traps or times out unfairly.
- Understandable: readable language, labeled forms, errors explained in words.
- Robust: clean code that screen readers can parse — the technical standard behind this is WCAG.
The part nobody tells you: it’s good business
Accessibility overlaps almost perfectly with SEO and conversion: alt texts describe images to Google too, keyboard-operable forms are better forms, readable contrast sells to everyone over forty reading a phone in daylight. Businesses treating the EAA as a design upgrade rather than a compliance chore come out with measurably better websites.
Where to start
An audit: contrast, alt texts, keyboard navigation, form labels. Most Prague small-business sites can reach solid accessibility within a normal maintenance cycle. Accessibility checks are part of our website audit service — ask us where your site stands before someone else tells you.
Frequently Asked Questions
EU legislation applying since June 2025 that requires consumer-facing services, including e-commerce, to be accessible to people with disabilities.
Microenterprises under 10 people and €2M turnover have service exemptions, but customers and search engines still reward accessible sites.
In practice WCAG — perceivable, operable, understandable and robust content, from alt texts to keyboard navigation.
Strongly — alt texts, clean structure and readable contrast serve search engines and conversions as much as accessibility.
Start with an audit of contrast, alt texts, keyboard-only navigation and form labels — most issues cluster there.
For most small-business sites it fits within a normal maintenance cycle — far cheaper than retrofitting under pressure.
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