Your Google Business Profile is seen more often than your website — every map search, every “open now”, every review check. And most Prague profiles sabotage themselves in the same seven ways.

1. Hours that lie

Czech public holidays are the classic trap: Google asks you to confirm holiday hours, nobody does, and a customer stands outside a closed door blaming you, correctly.

2. One language only

Prague customers search in Czech and English. A description written in both, and categories set precisely, tells Google to show you to both markets.

3. The website link goes nowhere useful

Linking a restaurant profile to a homepage instead of the menu, or a salon to a site with no booking button, wastes the click at its hottest moment.

4. Reviews without replies

An unanswered bad review reads as guilt; an unanswered good one reads as indifference. Reply to both — you’re writing for the readers, not the reviewer.

5. Stock photos, or none

Profiles with fresh, real photos get dramatically more direction requests and calls. Phone-quality is fine here; recency beats polish.

6. Ignoring the Q&A section

Anyone can answer questions on your profile — including guessing strangers. Seed it yourself with the five questions you hear weekly, answered properly.

7. Treating it as set-and-forget

Google rewards activity: posts, photo updates, refreshed services. Fifteen minutes a week compounds into rankings money can’t shortcut.

We maintain profiles as part of our digital marketing service — ask for a free profile check and we’ll list your fixes in one page.

Frequently Asked Questions