{"id":20528,"date":"2026-11-03T11:00:00","date_gmt":"2026-11-03T11:00:00","guid":{"rendered":"https:\/\/praguedesignstudio.com\/?p=20528"},"modified":"2026-10-30T17:20:22","modified_gmt":"2026-10-30T17:20:22","slug":"brand-consistency-instagram-facebook-linkedin","status":"publish","type":"post","link":"https:\/\/praguedesignstudio.com\/cs\/brand-consistency-instagram-facebook-linkedin\/","title":{"rendered":"One Brand, Three Platforms: Staying Consistent on Instagram, Facebook and LinkedIn"},"content":{"rendered":"<p>A common mistake is to treat every platform as a separate project. The Instagram looks playful, the Facebook page hasn&#8217;t changed its cover since 2019, and the LinkedIn profile seems to belong to a different company. Customers move between these channels all the time, and they notice.<\/p>\n<h2>Keep identical everywhere<\/h2>\n<ul>\n<li><strong>Name, logo and profile picture<\/strong> \u2013 the same file, cropped correctly for each platform.<\/li>\n<li><strong>Colours and fonts<\/strong> in every graphic.<\/li>\n<li><strong>Bio essentials<\/strong> \u2013 what you do, where, and one clear link.<\/li>\n<li><strong>Core values and promises<\/strong> \u2013 the reason someone should choose you.<\/li>\n<\/ul>\n<h2>Adapt to each platform<\/h2>\n<ul>\n<li><strong>Instagram<\/strong> \u2013 visual first: vertical photos and Reels, short captions, stories for everyday life.<\/li>\n<li><strong>Facebook<\/strong> \u2013 local community, events, reviews and practical information such as opening hours.<\/li>\n<li><strong>LinkedIn<\/strong> \u2013 expertise, team, case studies and the founder&#8217;s voice. More text, fewer filters.<\/li>\n<\/ul>\n<h2>A simple tool: the one-page brand sheet<\/h2>\n<p>Put on one page your logo versions, colour codes, two fonts, three photo examples you like, five words describing your tone, and three you never want to sound like. Share it with everyone who posts for the business. It removes most inconsistency in a week.<\/p>\n<p>We prepare this kind of sheet and matching templates as part of our <a href=\"\/cs\/services\/branding-creative-services\/\">branding for social media<\/a> and <a href=\"\/cs\/services\/digital-marketing\/\">digital marketing<\/a> services.<\/p>","protected":false},"excerpt":{"rendered":"<p>Each platform has its own rules, but your brand shouldn&#8217;t change with them. What to keep identical everywhere, and what to adapt.<\/p>","protected":false},"author":1,"featured_media":20758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_themeisle_gutenberg_block_has_review":false,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":""},"categories":[127],"tags":[],"class_list":["post-20528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-127","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Consistency on Instagram, Facebook and LinkedIn<\/title>\n<meta name=\"description\" content=\"What to keep identical on every platform, what to adapt, and the one-page brand sheet that removes most social media inconsistency in a week.\" 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