Sooner or later every growing business asks the same question: who is going to do our social media properly? There are three realistic answers, and each fits a different stage.<\/p>\n
Good for:<\/strong> businesses with a natural storyteller on staff and daily visual moments \u2013 caf\u00e9s, salons, studios.<\/p>\n The catch:<\/strong> it is never “just a few posts”. Planning, shooting, editing, writing, replying and reporting easily take 5\u20138 hours a week. When the busy season comes, social media is the first thing to stop.<\/p>\n Good for:<\/strong> a clear, limited job \u2013 posting three times a week from a plan you approve.<\/p>\n The catch:<\/strong> one person rarely covers strategy, design, photography, copywriting in two languages and ads. Holidays and illness mean silence on your accounts.<\/p>\n Good for:<\/strong> businesses that want strategy, brand consistency, content production and paid campaigns handled together, with reporting tied to enquiries.<\/p>\n The catch:<\/strong> higher monthly cost, and you still need to supply real-life material \u2013 your people, your products, your news. No agency can invent authenticity.<\/p>\n2. Freelancer<\/h2>\n
3. Agency<\/h2>\n
How to decide<\/h2>\n