{"id":20321,"date":"2026-11-13T09:00:00","date_gmt":"2026-11-13T09:00:00","guid":{"rendered":"https:\/\/praguedesignstudio.com\/?p=20321"},"modified":"2026-10-30T17:19:40","modified_gmt":"2026-10-30T17:19:40","slug":"customer-reviews-website-legal","status":"publish","type":"post","link":"https:\/\/praguedesignstudio.com\/cs\/customer-reviews-website-legal\/","title":{"rendered":"Putting Customer Reviews on Your Website: The Legal Part Nobody Reads"},"content":{"rendered":"<p>Reviews on your site sell \u2014 and since the EU&#8217;s Omnibus Directive, they also carry obligations most owners never heard of. The rules are manageable; ignoring them is what costs.<\/p>\n<h2>What the rules actually require<\/h2>\n<p>If you display reviews, you must take <em>reasonable steps to ensure they&#8217;re genuine<\/em> \u2014 from actual customers \u2014 and say how you check (a sentence near the reviews: &#8220;reviews from verified bookings&#8221; suffices). Banned outright: fabricated reviews, purchased ones, and publishing only the positive while quietly deleting the negative when you claim to show customer reviews generally.<\/p>\n<h2>Can you choose which to feature?<\/h2>\n<p><em>Featuring<\/em> highlights honestly (&#8220;selected reviews&#8221;) is different from <em>claiming completeness<\/em> while filtering. Safe pattern: embed a live feed from Google (unfiltered by nature) plus a curated highlights section labeled as such \u2014 persuasion and honesty in one layout.<\/p>\n<h2>The practical setup<\/h2>\n<p>Live Google embeds, attribution with permission for named quotes, no invented names or stock faces beside real words \u2014 the <a href=\"https:\/\/praguedesignstudio.com\/cs\/services\/web-design-development\/\">review section we build<\/a> follows exactly this pattern. <a href=\"https:\/\/praguedesignstudio.com\/cs\/contact-2\/\">Ask us to legalize yours<\/a> \u2014 usually one afternoon, permanently calmer.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-customer-reviews-1\"><strong class=\"schema-faq-question\">Can I put customer reviews on my website?<\/strong> <p class=\"schema-faq-answer\">Yes \u2014 with reasonable verification they&#x27;re genuine, and a line saying how you check.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-customer-reviews-2\"><strong class=\"schema-faq-question\">Can I show only positive reviews?<\/strong> <p class=\"schema-faq-answer\">You can feature highlights labeled as such \u2014 claiming to show reviews generally while filtering negatives is banned.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-customer-reviews-3\"><strong class=\"schema-faq-question\">Are fake or purchased reviews illegal?<\/strong> <p class=\"schema-faq-answer\">Explicitly, under EU consumer rules \u2014 and platforms detect and penalize them independently.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-customer-reviews-4\"><strong class=\"schema-faq-question\">What&#x27;s the safest review display?<\/strong> <p class=\"schema-faq-answer\">A live Google embed (unfiltered by nature) plus a labeled highlights section \u2014 persuasion and compliance together.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-customer-reviews-5\"><strong class=\"schema-faq-question\">Do I need permission to name reviewers?<\/strong> <p class=\"schema-faq-answer\">For quotes with names or photos on your own site, yes \u2014 a short written OK suffices.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-customer-reviews-6\"><strong class=\"schema-faq-question\">What sentence satisfies the verification rule?<\/strong> <p class=\"schema-faq-answer\">&#x27;Reviews from verified customers\/bookings&#x27; near the display \u2014 plus actually meaning it.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>EU rules now require review authenticity: what you must verify, whether you can filter, and how to show real reviews without inviting trouble.<\/p>","protected":false},"author":1,"featured_media":20683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_themeisle_gutenberg_block_has_review":false,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":""},"categories":[8],"tags":[],"class_list":["post-20321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-8","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Displaying Customer Reviews Legally \u2014 EU Rules<\/title>\n<meta name=\"description\" content=\"EU rules now require review authenticity: what you must verify, whether you can filter, and how to show real reviews without inviting trouble.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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