{"id":20319,"date":"2026-11-11T09:00:00","date_gmt":"2026-11-11T09:00:00","guid":{"rendered":"https:\/\/praguedesignstudio.com\/?p=20319"},"modified":"2026-10-30T17:19:41","modified_gmt":"2026-10-30T17:19:41","slug":"website-redirects-redesign-rankings","status":"publish","type":"post","link":"https:\/\/praguedesignstudio.com\/cs\/website-redirects-redesign-rankings\/","title":{"rendered":"Redirects: The Unglamorous Step That Saves Your Rankings in a Redesign"},"content":{"rendered":"<p>The saddest email in web work: &#8220;we launched the beautiful new site and our Google traffic collapsed.&#8221; The design didn&#8217;t fail \u2014 the URLs changed and nobody forwarded the mail. Redirects are the unglamorous deliverable that separates redesigns from ranking resets.<\/p>\n<h2>Why old URLs are assets<\/h2>\n<p>Every old URL holds accumulated trust: links from other sites, Google&#8217;s history, customers&#8217; bookmarks. Change <code>\/services.html<\/code> to <code>\/services\/<\/code> without a 301 redirect and that trust doesn&#8217;t transfer \u2014 it dies at a 404, and rankings restart from zero.<\/p>\n<h2>The redirect map<\/h2>\n<p>Before launch: a list of every old URL and its new home \u2014 one-to-one where possible, to the closest relevant page otherwise (never everything-to-homepage, which Google treats as soft 404s). After launch: crawl the old URLs and watch Search Console&#8217;s 404 report for stragglers.<\/p>\n<h2>The ten-minute self-check<\/h2>\n<p>Google <code>site:yourdomain.com<\/code>, click your own old results \u2014 every 404 you land on is bleeding authority right now. It&#8217;s a launch-week checklist item in <a href=\"https:\/\/praguedesignstudio.com\/cs\/services\/web-design-development\/\">every rebuild we do<\/a>; <a href=\"https:\/\/praguedesignstudio.com\/cs\/contact-2\/\">redesigning with someone?<\/a> Ask to see the redirect map \u2014 its existence predicts your traffic curve.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-website-redirect-1\"><strong class=\"schema-faq-question\">Why did rankings drop after my redesign?<\/strong> <p class=\"schema-faq-answer\">URLs changed without 301 redirects \u2014 accumulated trust died at 404s instead of transferring.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-website-redirect-2\"><strong class=\"schema-faq-question\">What is a redirect map?<\/strong> <p class=\"schema-faq-answer\">A pre-launch list pairing every old URL with its new home \u2014 the redesign&#x27;s most valuable spreadsheet.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-website-redirect-3\"><strong class=\"schema-faq-question\">Can I redirect everything to the homepage?<\/strong> <p class=\"schema-faq-answer\">No \u2014 Google treats mass homepage redirects as soft 404s; map to the closest relevant page.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-website-redirect-4\"><strong class=\"schema-faq-question\">How long do 301 redirects stay?<\/strong> <p class=\"schema-faq-answer\">Effectively forever \u2014 old links and bookmarks live for years; redirects are permanent infrastructure.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-website-redirect-5\"><strong class=\"schema-faq-question\">How do I find missed redirects?<\/strong> <p class=\"schema-faq-answer\">Search site:yourdomain.com and click old results; Search Console&#x27;s 404 report catches the rest.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-website-redirect-6\"><strong class=\"schema-faq-question\">Do redirects lose ranking power?<\/strong> <p class=\"schema-faq-answer\">Modern 301s pass essentially full signal \u2014 losing rankings comes from not having them.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>New site, new URLs, vanished rankings: why redirect maps are the redesign&#8217;s most valuable deliverable, and how to check yours in ten minutes.<\/p>","protected":false},"author":1,"featured_media":20689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_themeisle_gutenberg_block_has_review":false,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":""},"categories":[4],"tags":[],"class_list":["post-20319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prague-web-designs","category-4","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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