{"id":20307,"date":"2026-10-30T09:00:00","date_gmt":"2026-10-30T09:00:00","guid":{"rendered":"https:\/\/praguedesignstudio.com\/?p=20307"},"modified":"2026-10-30T09:00:00","modified_gmt":"2026-10-30T09:00:00","slug":"image-alt-text-how-to-write","status":"publish","type":"post","link":"https:\/\/praguedesignstudio.com\/cs\/image-alt-text-how-to-write\/","title":{"rendered":"Alt Text: The Two-Sentence Skill That Serves SEO and Accessibility at Once"},"content":{"rendered":"<p>Alt text is the description screen readers speak and Google reads \u2014 one line serving blind visitors and search engines identically. It&#8217;s the smallest SEO skill and among the most neglected: most sites are galleries of <code>IMG_2047.jpg<\/code> silence.<\/p>\n<h2>The one rule<\/h2>\n<p>Describe what matters about the image <em>in its context<\/em>, to someone who can&#8217;t see it. On a menu: &#8220;Grilled lamb chops with rosemary on a cast-iron plate&#8221; \u2014 not &#8220;food&#8221;. On a team page: &#8220;Photographer Kemal \u00d6zman on Charles Bridge at sunrise&#8221; \u2014 not &#8220;man&#8221;. Context decides: the same photo needs different alt on a product page than in a blog post.<\/p>\n<h2>The traps<\/h2>\n<p>Keyword stuffing (&#8220;prague web design prague designer web prague&#8221;) reads as spam to Google and as noise to a screen reader \u2014 you&#8217;re literally shouting nonsense at blind visitors. Decorative flourishes (dividers, background textures) should carry <em>empty<\/em> alt so screen readers skip them. And &#8220;image of\u2026&#8221; wastes words \u2014 everyone already knows.<\/p>\n<p>Since the <a href=\"https:\/\/praguedesignstudio.com\/cs\/services\/web-design-development\/\">European Accessibility Act<\/a> raised the stakes, alt text moved from nicety to hygiene. <a href=\"https:\/\/praguedesignstudio.com\/cs\/contact-2\/\">Ask for an image audit<\/a> \u2014 we&#8217;ll fix the silent gallery in one pass.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-image-alt-text-h-1\"><strong class=\"schema-faq-question\">What is alt text for?<\/strong> <p class=\"schema-faq-answer\">Screen readers speak it and Google reads it \u2014 one line serving accessibility and SEO identically.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-image-alt-text-h-2\"><strong class=\"schema-faq-question\">How do I write good alt text?<\/strong> <p class=\"schema-faq-answer\">Describe what matters in context to someone who can&#x27;t see it \u2014 specific, one or two lines.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-image-alt-text-h-3\"><strong class=\"schema-faq-question\">Should alt text contain keywords?<\/strong> <p class=\"schema-faq-answer\">Naturally, when true \u2014 stuffing reads as spam to Google and noise to blind visitors.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-image-alt-text-h-4\"><strong class=\"schema-faq-question\">What alt text do decorative images get?<\/strong> <p class=\"schema-faq-answer\">Empty alt \u2014 so screen readers skip the dividers and textures instead of narrating them.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-image-alt-text-h-5\"><strong class=\"schema-faq-question\">Does alt text affect image search?<\/strong> <p class=\"schema-faq-answer\">Yes \u2014 it&#x27;s the primary signal for ranking images in Google Images.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-image-alt-text-h-6\"><strong class=\"schema-faq-question\">Is alt text legally required?<\/strong> <p class=\"schema-faq-answer\">Under the European Accessibility Act&#x27;s WCAG standard, meaningful images need it \u2014 hygiene now, not nicety.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Describe what matters to someone who can&#8217;t see the image: alt text rules, good and bad examples, and the keyword-stuffing trap.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_themeisle_gutenberg_block_has_review":false,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":""},"categories":[4],"tags":[],"class_list":["post-20307","post","type-post","status-publish","format-standard","hentry","category-prague-web-designs","category-4","description-off"],"yoast_head":"<!-- This site is optimized with 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