{"id":20264,"date":"2026-09-17T09:00:00","date_gmt":"2026-09-17T09:00:00","guid":{"rendered":"https:\/\/praguedesignstudio.com\/?p=20264"},"modified":"2026-09-17T09:00:00","modified_gmt":"2026-09-17T09:00:00","slug":"email-marketing-restaurants-prague","status":"publish","type":"post","link":"https:\/\/praguedesignstudio.com\/cs\/email-marketing-restaurants-prague\/","title":{"rendered":"Email Marketing for Restaurants: The Channel Everyone Forgot Still Pays"},"content":{"rendered":"<p>Restaurants chase Instagram reach they don&#8217;t own while sitting on the channel they do: the guest list. Email looks unfashionable until you compare economics \u2014 reaching your own guests costs nearly nothing and algorithms can&#8217;t take it away.<\/p>\n<h2>Building the list without being annoying<\/h2>\n<p>Forget the clipboard by the till. The moments that work: the reservation form (one checkbox), the digital menu (a &#8220;get our specials&#8221; line), the wifi login, the receipt QR. A guest who just enjoyed dinner is one polite sentence away from opting in.<\/p>\n<h2>What to send (and what never to)<\/h2>\n<p>The test for every email: would a regular be glad to see this? Seasonal menu launches, a chef&#8217;s story behind a new dish, first access to the Christmas booking calendar, a birthday note with a glass on the house. Never: daily noise, desperate discounts that train guests to wait for them, or anything written for everyone and therefore no one.<\/p>\n<h2>Rhythm beats volume<\/h2>\n<p>Twice a month, consistently, beats a burst of enthusiasm followed by silence. The list is a relationship with your best guests \u2014 the ones who chose to hear from you \u2014 and relationships run on reliability.<\/p>\n<h2>Measure visits, not opens<\/h2>\n<p>A bookable link in every email \u2014 the new menu ends at the reservation button. Opens flatter; occupied tables pay.<\/p>\n<p>We set up the whole loop \u2014 list capture on the <a href=\"https:\/\/praguedesignstudio.com\/cs\/services\/web-design-development\/\">website<\/a> and menu, templates, calendar \u2014 as part of <a href=\"https:\/\/praguedesignstudio.com\/cs\/services\/digital-marketing\/\">our marketing service<\/a>. <a href=\"https:\/\/praguedesignstudio.com\/cs\/contact-2\/\">Ask us to build your guest list machine<\/a>.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-email-marketing-re-1\"><strong class=\"schema-faq-question\">Is email marketing still worth it for restaurants?<\/strong> <p class=\"schema-faq-answer\">Yes \u2014 the guest list is a channel you own, costs almost nothing to reach, and no algorithm can take it away.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-email-marketing-re-2\"><strong class=\"schema-faq-question\">How does a restaurant build an email list?<\/strong> <p class=\"schema-faq-answer\">At natural moments: a reservation-form checkbox, the digital menu, wifi login and receipt QR \u2014 one polite sentence after a good dinner.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-email-marketing-re-3\"><strong class=\"schema-faq-question\">How often should a restaurant send emails?<\/strong> <p class=\"schema-faq-answer\">Around twice a month, consistently \u2014 rhythm beats volume, and reliability keeps unsubscribes low.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-email-marketing-re-4\"><strong class=\"schema-faq-question\">What should restaurant emails contain?<\/strong> <p class=\"schema-faq-answer\">Things a regular would be glad to see: seasonal menus, the story behind a dish, early access to holiday bookings.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-email-marketing-re-5\"><strong class=\"schema-faq-question\">Should restaurants send discount emails?<\/strong> <p class=\"schema-faq-answer\">Sparingly \u2014 constant discounts train guests to wait for them; occasions and access usually work better than price cuts.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-email-marketing-re-6\"><strong class=\"schema-faq-question\">Which email metric matters most for a restaurant?<\/strong> <p class=\"schema-faq-answer\">Reservations from the email&#x27;s link \u2014 opens flatter, occupied tables pay.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Instagram reach is rented; your guest list is owned. How Prague restaurants build an email list from real guests and what to send so people actually come.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_themeisle_gutenberg_block_has_review":false,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":""},"categories":[124],"tags":[],"class_list":["post-20264","post","type-post","status-publish","format-standard","hentry","category-business","category-124","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restaurant Email Marketing \u2014 the Forgotten Channel That Pays<\/title>\n<meta name=\"description\" content=\"Instagram reach is rented; your guest list is owned. How Prague restaurants build an email list from real guests and what to send so people actually come.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/praguedesignstudio.com\/cs\/email-marketing-restaurants-prague\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restaurant Email Marketing \u2014 the Forgotten Channel That Pays\" \/>\n<meta property=\"og:description\" content=\"Instagram reach is rented; your guest list is owned. How Prague restaurants build an email list from real guests and what to send so people actually come.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/praguedesignstudio.com\/cs\/email-marketing-restaurants-prague\/\" \/>\n<meta property=\"og:site_name\" content=\"Prague Design Studio\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-17T09:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Prague Design Studio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prague Design Studio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/\"},\"author\":{\"name\":\"Prague Design Studio\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#\\\/schema\\\/person\\\/c6da490a0878ce124a9a03443c609460\"},\"headline\":\"Email Marketing for Restaurants: The Channel Everyone Forgot Still Pays\",\"datePublished\":\"2026-09-17T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/\"},\"wordCount\":404,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#organization\"},\"articleSection\":[\"Business\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/\",\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/\",\"name\":\"Restaurant Email Marketing \u2014 the Forgotten Channel That Pays\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#website\"},\"datePublished\":\"2026-09-17T09:00:00+00:00\",\"description\":\"Instagram reach is rented; your guest list is owned. How Prague restaurants build an email list from real guests and what to send so people actually come.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-1\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-2\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-3\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-4\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-5\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-6\"}],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing for Restaurants: The Channel Everyone Forgot Still Pays\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/\",\"name\":\"Prague Design Studio\",\"description\":\"Web Design &amp; Professional AI Automations\",\"publisher\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#organization\",\"name\":\"Prague Design Studio\",\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/prague-design-studio-logo-3-e1736618092707.png\",\"contentUrl\":\"https:\\\/\\\/praguedesignstudio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/prague-design-studio-logo-3-e1736618092707.png\",\"width\":2500,\"height\":2501,\"caption\":\"Prague Design Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#\\\/schema\\\/person\\\/c6da490a0878ce124a9a03443c609460\",\"name\":\"Prague Design Studio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g\",\"caption\":\"Prague Design Studio\"},\"description\":\"Web design, branding, photography and AI automations for restaurants, hotels and small businesses in Prague.\",\"sameAs\":[\"http:\\\/\\\/praguedesignstudio.com\"],\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/author\\\/prague-design-studio\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-1\",\"position\":1,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-1\",\"name\":\"Is email marketing still worth it for restaurants?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes \u2014 the guest list is a channel you own, costs almost nothing to reach, and no algorithm can take it away.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-2\",\"position\":2,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-2\",\"name\":\"How does a restaurant build an email list?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"At natural moments: a reservation-form checkbox, the digital menu, wifi login and receipt QR \u2014 one polite sentence after a good dinner.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-3\",\"position\":3,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-3\",\"name\":\"How often should a restaurant send emails?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Around twice a month, consistently \u2014 rhythm beats volume, and reliability keeps unsubscribes low.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-4\",\"position\":4,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-4\",\"name\":\"What should restaurant emails contain?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Things a regular would be glad to see: seasonal menus, the story behind a dish, early access to holiday bookings.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-5\",\"position\":5,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-5\",\"name\":\"Should restaurants send discount emails?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sparingly \u2014 constant discounts train guests to wait for them; occasions and access usually work better than price cuts.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-6\",\"position\":6,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/email-marketing-restaurants-prague\\\/#faq-email-marketing-re-6\",\"name\":\"Which email metric matters most for a restaurant?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reservations from the email's link \u2014 opens flatter, occupied tables pay.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Restaurant Email Marketing \u2014 the Forgotten Channel That Pays","description":"Instagram reach is rented; your guest list is owned. How Prague restaurants build an email list from real guests and what to send so people actually come.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/praguedesignstudio.com\/cs\/email-marketing-restaurants-prague\/","og_locale":"cs_CZ","og_type":"article","og_title":"Restaurant Email Marketing \u2014 the Forgotten Channel That Pays","og_description":"Instagram reach is rented; your guest list is owned. How Prague restaurants build an email list from real guests and what to send so people actually come.","og_url":"https:\/\/praguedesignstudio.com\/cs\/email-marketing-restaurants-prague\/","og_site_name":"Prague Design Studio","article_published_time":"2026-09-17T09:00:00+00:00","author":"Prague Design Studio","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Prague Design Studio","Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#article","isPartOf":{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/"},"author":{"name":"Prague Design Studio","@id":"https:\/\/praguedesignstudio.com\/cs\/#\/schema\/person\/c6da490a0878ce124a9a03443c609460"},"headline":"Email Marketing for Restaurants: The Channel Everyone Forgot Still Pays","datePublished":"2026-09-17T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/"},"wordCount":404,"commentCount":0,"publisher":{"@id":"https:\/\/praguedesignstudio.com\/cs\/#organization"},"articleSection":["Business"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/","url":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/","name":"Restaurant Email Marketing \u2014 the Forgotten Channel That Pays","isPartOf":{"@id":"https:\/\/praguedesignstudio.com\/cs\/#website"},"datePublished":"2026-09-17T09:00:00+00:00","description":"Instagram reach is rented; your guest list is owned. How Prague restaurants build an email list from real guests and what to send so people actually come.","breadcrumb":{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-1"},{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-2"},{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-3"},{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-4"},{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-5"},{"@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-6"}],"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/praguedesignstudio.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Email Marketing for Restaurants: The Channel Everyone Forgot Still Pays"}]},{"@type":"WebSite","@id":"https:\/\/praguedesignstudio.com\/cs\/#website","url":"https:\/\/praguedesignstudio.com\/cs\/","name":"Pra\u017esk\u00e9 designov\u00e9 studio","description":"Web Design &amp; Professional AI Automations","publisher":{"@id":"https:\/\/praguedesignstudio.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/praguedesignstudio.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/praguedesignstudio.com\/cs\/#organization","name":"Pra\u017esk\u00e9 designov\u00e9 studio","url":"https:\/\/praguedesignstudio.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/praguedesignstudio.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/praguedesignstudio.com\/wp-content\/uploads\/2025\/01\/prague-design-studio-logo-3-e1736618092707.png","contentUrl":"https:\/\/praguedesignstudio.com\/wp-content\/uploads\/2025\/01\/prague-design-studio-logo-3-e1736618092707.png","width":2500,"height":2501,"caption":"Prague Design Studio"},"image":{"@id":"https:\/\/praguedesignstudio.com\/cs\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/praguedesignstudio.com\/cs\/#\/schema\/person\/c6da490a0878ce124a9a03443c609460","name":"Pra\u017esk\u00e9 designov\u00e9 studio","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g","caption":"Prague Design Studio"},"description":"Web design, branding, photography and AI automations for restaurants, hotels and small businesses in Prague.","sameAs":["http:\/\/praguedesignstudio.com"],"url":"https:\/\/praguedesignstudio.com\/cs\/author\/prague-design-studio\/"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-1","position":1,"url":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-1","name":"Is email marketing still worth it for restaurants?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes \u2014 the guest list is a channel you own, costs almost nothing to reach, and no algorithm can take it away.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-2","position":2,"url":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-2","name":"How does a restaurant build an email list?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At natural moments: a reservation-form checkbox, the digital menu, wifi login and receipt QR \u2014 one polite sentence after a good dinner.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-3","position":3,"url":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-3","name":"How often should a restaurant send emails?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Around twice a month, consistently \u2014 rhythm beats volume, and reliability keeps unsubscribes low.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-4","position":4,"url":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-4","name":"What should restaurant emails contain?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Things a regular would be glad to see: seasonal menus, the story behind a dish, early access to holiday bookings.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-5","position":5,"url":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-5","name":"Should restaurants send discount emails?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Sparingly \u2014 constant discounts train guests to wait for them; occasions and access usually work better than price cuts.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-6","position":6,"url":"https:\/\/praguedesignstudio.com\/email-marketing-restaurants-prague\/#faq-email-marketing-re-6","name":"Which email metric matters most for a restaurant?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Reservations from the email's link \u2014 opens flatter, occupied tables pay.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/posts\/20264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/comments?post=20264"}],"version-history":[{"count":1,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/posts\/20264\/revisions"}],"predecessor-version":[{"id":20428,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/posts\/20264\/revisions\/20428"}],"wp:attachment":[{"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/media?parent=20264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/categories?post=20264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/tags?post=20264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}