{"id":20225,"date":"2026-09-09T09:00:00","date_gmt":"2026-09-09T09:00:00","guid":{"rendered":"https:\/\/praguedesignstudio.com\/?p=20225"},"modified":"2026-08-20T23:16:28","modified_gmt":"2026-08-20T23:16:28","slug":"hotel-website-vs-booking-com","status":"publish","type":"post","link":"https:\/\/praguedesignstudio.com\/cs\/hotel-website-vs-booking-com\/","title":{"rendered":"Hotel Website vs Booking.com: What Belongs on Your Own Site"},"content":{"rendered":"<p>No sane Prague hotel leaves Booking.com \u2014 it&#8217;s where the world shops. The mistake is subtler: building a website that offers nothing the OTA doesn&#8217;t, then wondering why guests never book direct. Your site can&#8217;t out-Booking Booking. It has to win on what OTAs structurally cannot do.<\/p>\n<h2>What your site can do that Booking.com can&#8217;t<\/h2>\n<ul>\n<li><strong>A better price, openly.<\/strong> Rate parity has loosened across the EU; a direct-booking perk \u2014 better rate, free breakfast, late checkout \u2014 is legal and decisive.<\/li>\n<li><strong>The full story.<\/strong> OTA listings flatten every property into the same template. Your site can show the <a href=\"https:\/\/praguedesignstudio.com\/cs\/project\/vr-experience-360-video\/\">360\u00b0 tour<\/a>, the breakfast room at 8am, the actual view from room 12.<\/li>\n<li><strong>The relationship.<\/strong> Direct guests are yours: email, preferences, the possibility of a returning guest. OTA guests belong to the OTA.<\/li>\n<\/ul>\n<h2>The billboard effect, used deliberately<\/h2>\n<p>Guests discover you on the OTA, then search your name to check you&#8217;re real. That search is the moment of decision \u2014 your site must load fast, confirm trust instantly, and answer the one question they came with: &#8220;is it cheaper here?&#8221; Put the direct-booking advantage on the first screen, not in a footnote.<\/p>\n<h2>The math that funds the website<\/h2>\n<p>Count last year&#8217;s OTA commission. Shifting even a fifth of those bookings direct typically pays for a serious website and its photography in the first year \u2014 and keeps paying. The commission you didn&#8217;t send is the marketing budget you didn&#8217;t have.<\/p>\n<p>We build hotel sites around exactly this shift \u2014 design, <a href=\"https:\/\/praguedesignstudio.com\/cs\/prague-b2b-photography-solutions\/\">photography<\/a>, tours and booking flow as one product. <a href=\"https:\/\/praguedesignstudio.com\/cs\/contact-2\/\">Ask us what your direct-booking page is missing<\/a>.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-p20225-1\"><strong class=\"schema-faq-question\">Should my hotel leave Booking.com?<\/strong> <p class=\"schema-faq-answer\">No \u2014 OTAs bring reach; the goal is shifting a share of bookings direct, not abandoning the shop window.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-p20225-2\"><strong class=\"schema-faq-question\">How can my hotel website beat OTA prices?<\/strong> <p class=\"schema-faq-answer\">EU rate-parity rules have loosened \u2014 a direct perk like a better rate, breakfast or late checkout is legal and decisive.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-p20225-3\"><strong class=\"schema-faq-question\">What is the billboard effect?<\/strong> <p class=\"schema-faq-answer\">Guests discover you on an OTA, then search your name to verify \u2014 that brand search is where your website wins or loses the direct booking.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-p20225-4\"><strong class=\"schema-faq-question\">What belongs on a hotel&#x27;s own website?<\/strong> <p class=\"schema-faq-answer\">The 360\u00b0 tour, the real views, the full story OTA templates flatten \u2014 plus the direct-booking advantage on the first screen.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-p20225-5\"><strong class=\"schema-faq-question\">How much is a direct booking worth?<\/strong> <p class=\"schema-faq-answer\">The 15\u201325% commission you did not pay \u2014 shifting a fifth of OTA bookings direct typically funds the entire website in year one.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-p20225-6\"><strong class=\"schema-faq-question\">Do guests actually book direct?<\/strong> <p class=\"schema-faq-answer\">When given a visible reason and an instant booking flow, yes \u2014 the failure mode is hiding the advantage in a footnote.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>OTAs bring reach; your website converts loyalty. What a Prague hotel&#8217;s own site must offer that Booking.com can&#8217;t \u2014 and how to earn back the commission.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_themeisle_gutenberg_block_has_review":false,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":""},"categories":[124],"tags":[],"class_list":["post-20225","post","type-post","status-publish","format-standard","hentry","category-business","category-124","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Website vs Booking.com \u2014 Owning Direct Bookings<\/title>\n<meta name=\"description\" content=\"OTAs bring reach; your website converts loyalty. What a Prague hotel&#039;s own site must offer that Booking.com can&#039;t \u2014 and how to earn back the commission.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/praguedesignstudio.com\/cs\/hotel-website-vs-booking-com\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Website vs Booking.com \u2014 Owning Direct Bookings\" \/>\n<meta property=\"og:description\" content=\"OTAs bring reach; your website converts loyalty. What a Prague hotel&#039;s own site must offer that Booking.com can&#039;t \u2014 and how to earn back the commission.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/praguedesignstudio.com\/cs\/hotel-website-vs-booking-com\/\" \/>\n<meta property=\"og:site_name\" content=\"Prague Design Studio\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T09:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Prague Design Studio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prague Design Studio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/\"},\"author\":{\"name\":\"Prague Design Studio\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#\\\/schema\\\/person\\\/c6da490a0878ce124a9a03443c609460\"},\"headline\":\"Hotel Website vs Booking.com: What Belongs on Your Own Site\",\"datePublished\":\"2026-09-09T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#organization\"},\"articleSection\":[\"Business\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/\",\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/\",\"name\":\"Hotel Website vs Booking.com \u2014 Owning Direct Bookings\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#website\"},\"datePublished\":\"2026-09-09T09:00:00+00:00\",\"description\":\"OTAs bring reach; your website converts loyalty. What a Prague hotel's own site must offer that Booking.com can't \u2014 and how to earn back the commission.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-1\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-2\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-3\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-4\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-5\"},{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-6\"}],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hotel Website vs Booking.com: What Belongs on Your Own Site\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/\",\"name\":\"Prague Design Studio\",\"description\":\"Web Design &amp; Professional AI Automations\",\"publisher\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#organization\",\"name\":\"Prague Design Studio\",\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/prague-design-studio-logo-3-e1736618092707.png\",\"contentUrl\":\"https:\\\/\\\/praguedesignstudio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/prague-design-studio-logo-3-e1736618092707.png\",\"width\":2500,\"height\":2501,\"caption\":\"Prague Design Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/#\\\/schema\\\/person\\\/c6da490a0878ce124a9a03443c609460\",\"name\":\"Prague Design Studio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g\",\"caption\":\"Prague Design Studio\"},\"description\":\"Web design, branding, photography and AI automations for restaurants, hotels and small businesses in Prague.\",\"sameAs\":[\"http:\\\/\\\/praguedesignstudio.com\"],\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/cs\\\/author\\\/prague-design-studio\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-1\",\"position\":1,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-1\",\"name\":\"Should my hotel leave Booking.com?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No \u2014 OTAs bring reach; the goal is shifting a share of bookings direct, not abandoning the shop window.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-2\",\"position\":2,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-2\",\"name\":\"How can my hotel website beat OTA prices?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"EU rate-parity rules have loosened \u2014 a direct perk like a better rate, breakfast or late checkout is legal and decisive.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-3\",\"position\":3,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-3\",\"name\":\"What is the billboard effect?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Guests discover you on an OTA, then search your name to verify \u2014 that brand search is where your website wins or loses the direct booking.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-4\",\"position\":4,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-4\",\"name\":\"What belongs on a hotel's own website?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 360\u00b0 tour, the real views, the full story OTA templates flatten \u2014 plus the direct-booking advantage on the first screen.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-5\",\"position\":5,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-5\",\"name\":\"How much is a direct booking worth?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 15\u201325% commission you did not pay \u2014 shifting a fifth of OTA bookings direct typically funds the entire website in year one.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-6\",\"position\":6,\"url\":\"https:\\\/\\\/praguedesignstudio.com\\\/hotel-website-vs-booking-com\\\/#faq-p20225-6\",\"name\":\"Do guests actually book direct?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"When given a visible reason and an instant booking flow, yes \u2014 the failure mode is hiding the advantage in a footnote.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hotel Website vs Booking.com \u2014 Owning Direct Bookings","description":"OTAs bring reach; your website converts loyalty. What a Prague hotel's own site must offer that Booking.com can't \u2014 and how to earn back the commission.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/praguedesignstudio.com\/cs\/hotel-website-vs-booking-com\/","og_locale":"cs_CZ","og_type":"article","og_title":"Hotel Website vs Booking.com \u2014 Owning Direct Bookings","og_description":"OTAs bring reach; your website converts loyalty. What a Prague hotel's own site must offer that Booking.com can't \u2014 and how to earn back the commission.","og_url":"https:\/\/praguedesignstudio.com\/cs\/hotel-website-vs-booking-com\/","og_site_name":"Prague Design Studio","article_published_time":"2026-09-09T09:00:00+00:00","author":"Prague Design Studio","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Prague Design Studio","Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#article","isPartOf":{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/"},"author":{"name":"Prague Design Studio","@id":"https:\/\/praguedesignstudio.com\/cs\/#\/schema\/person\/c6da490a0878ce124a9a03443c609460"},"headline":"Hotel Website vs Booking.com: What Belongs on Your Own Site","datePublished":"2026-09-09T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/"},"wordCount":444,"commentCount":0,"publisher":{"@id":"https:\/\/praguedesignstudio.com\/cs\/#organization"},"articleSection":["Business"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/","url":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/","name":"Hotel Website vs Booking.com \u2014 Owning Direct Bookings","isPartOf":{"@id":"https:\/\/praguedesignstudio.com\/cs\/#website"},"datePublished":"2026-09-09T09:00:00+00:00","description":"OTAs bring reach; your website converts loyalty. What a Prague hotel's own site must offer that Booking.com can't \u2014 and how to earn back the commission.","breadcrumb":{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-1"},{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-2"},{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-3"},{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-4"},{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-5"},{"@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-6"}],"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/praguedesignstudio.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Hotel Website vs Booking.com: What Belongs on Your Own Site"}]},{"@type":"WebSite","@id":"https:\/\/praguedesignstudio.com\/cs\/#website","url":"https:\/\/praguedesignstudio.com\/cs\/","name":"Pra\u017esk\u00e9 designov\u00e9 studio","description":"Web Design &amp; Professional AI Automations","publisher":{"@id":"https:\/\/praguedesignstudio.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/praguedesignstudio.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/praguedesignstudio.com\/cs\/#organization","name":"Pra\u017esk\u00e9 designov\u00e9 studio","url":"https:\/\/praguedesignstudio.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/praguedesignstudio.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/praguedesignstudio.com\/wp-content\/uploads\/2025\/01\/prague-design-studio-logo-3-e1736618092707.png","contentUrl":"https:\/\/praguedesignstudio.com\/wp-content\/uploads\/2025\/01\/prague-design-studio-logo-3-e1736618092707.png","width":2500,"height":2501,"caption":"Prague Design Studio"},"image":{"@id":"https:\/\/praguedesignstudio.com\/cs\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/praguedesignstudio.com\/cs\/#\/schema\/person\/c6da490a0878ce124a9a03443c609460","name":"Pra\u017esk\u00e9 designov\u00e9 studio","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/515807101f9e1ecf8b599dcf599cc0fdf30875b204cd2f398116a0ad5cf305d8?s=96&d=mm&r=g","caption":"Prague Design Studio"},"description":"Web design, branding, photography and AI automations for restaurants, hotels and small businesses in Prague.","sameAs":["http:\/\/praguedesignstudio.com"],"url":"https:\/\/praguedesignstudio.com\/cs\/author\/prague-design-studio\/"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-1","position":1,"url":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-1","name":"Should my hotel leave Booking.com?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No \u2014 OTAs bring reach; the goal is shifting a share of bookings direct, not abandoning the shop window.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-2","position":2,"url":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-2","name":"How can my hotel website beat OTA prices?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"EU rate-parity rules have loosened \u2014 a direct perk like a better rate, breakfast or late checkout is legal and decisive.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-3","position":3,"url":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-3","name":"What is the billboard effect?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Guests discover you on an OTA, then search your name to verify \u2014 that brand search is where your website wins or loses the direct booking.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-4","position":4,"url":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-4","name":"What belongs on a hotel's own website?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The 360\u00b0 tour, the real views, the full story OTA templates flatten \u2014 plus the direct-booking advantage on the first screen.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-5","position":5,"url":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-5","name":"How much is a direct booking worth?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The 15\u201325% commission you did not pay \u2014 shifting a fifth of OTA bookings direct typically funds the entire website in year one.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-6","position":6,"url":"https:\/\/praguedesignstudio.com\/hotel-website-vs-booking-com\/#faq-p20225-6","name":"Do guests actually book direct?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When given a visible reason and an instant booking flow, yes \u2014 the failure mode is hiding the advantage in a footnote.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/posts\/20225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/comments?post=20225"}],"version-history":[{"count":2,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/posts\/20225\/revisions"}],"predecessor-version":[{"id":20256,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/posts\/20225\/revisions\/20256"}],"wp:attachment":[{"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/media?parent=20225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/categories?post=20225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/praguedesignstudio.com\/cs\/wp-json\/wp\/v2\/tags?post=20225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}